1. The first thing is does it have a generator (attraction of customers)? Next, is the view of it obstructed by trees, benches, etc. Another component is what side of the street is the store on. Lastly, does the store advertise well?
2. I think Main Street should be turned into a mall because then everything would be unified and owen by one person. Everything would then be in a central location and easily accessible. This would make it easier for shoppers so they would not have to go to numerous places to shop, all the things they need would be in one spot.
3. My criteria would be pretty simple. One, would it be easy to get to. Second, is there a variety of stores so the complex would appeal to a great amount of people. Lastly, is it safe so the customers will feel at ease so they can shop without having to worry about their well-being.
Sunday, October 31, 2010
Thursday, October 28, 2010
Wednesday, October 27, 2010
Best Buy
1. I observed Best Buy. This store markets to anyone with a technical. They sell everything from televisions to calculators.
2. a) The outside of Best Buy looks very large. There is a bright yellow sign with black lettering, placed on top of a royal blue siding. It is very easy to see when driving by so you cannot miss it if it is your first time going to the store.
b) Inside the store they do play music. It was not being played very loud and there were a broad range of songs.
c) The merchandise was displayed in an accessible fashion. Everything could be easily reached. The only things that you could not pick off the shelf by yourself were the heavy items such as TV's.
d) The aisles with merchandise in them were covered with blue carpet, but the walkways that are used to get to different parts of the stores were made of tile.
e) The signs in the store were all hung from the ceiling. Each aisle did not have its own sign but certain sections did. For example, the music section had its own sign, and the computer had its own as well.
f) The cash registers were located in the front of the store. More specifically to left as soon as you walk in.
3. I think the image that Best Buy projects is sold to those people who are interested in technology. The visceral side of the store is very appealing because of all the brand new technology it displays, and that is basically what visceral means. Behaviorally it works just as well. The store is spread out but not too spacious. There is enough room to find your items without being bumped in to by other customers but it is also small enough to move from one side of the store in less than a minute.
4. The store is set up to be very hands on. A lot of the items they are selling you are able to play with before you actually buy the product. A downside of the store is that the workers are very aggressive and almost annoying.
5. The thing I found most interesting about Best Buy was that there were a ton of people working there. Everywhere I turned I could see multiple employees.
2. a) The outside of Best Buy looks very large. There is a bright yellow sign with black lettering, placed on top of a royal blue siding. It is very easy to see when driving by so you cannot miss it if it is your first time going to the store.
b) Inside the store they do play music. It was not being played very loud and there were a broad range of songs.
c) The merchandise was displayed in an accessible fashion. Everything could be easily reached. The only things that you could not pick off the shelf by yourself were the heavy items such as TV's.
d) The aisles with merchandise in them were covered with blue carpet, but the walkways that are used to get to different parts of the stores were made of tile.
e) The signs in the store were all hung from the ceiling. Each aisle did not have its own sign but certain sections did. For example, the music section had its own sign, and the computer had its own as well.
f) The cash registers were located in the front of the store. More specifically to left as soon as you walk in.
3. I think the image that Best Buy projects is sold to those people who are interested in technology. The visceral side of the store is very appealing because of all the brand new technology it displays, and that is basically what visceral means. Behaviorally it works just as well. The store is spread out but not too spacious. There is enough room to find your items without being bumped in to by other customers but it is also small enough to move from one side of the store in less than a minute.
4. The store is set up to be very hands on. A lot of the items they are selling you are able to play with before you actually buy the product. A downside of the store is that the workers are very aggressive and almost annoying.
5. The thing I found most interesting about Best Buy was that there were a ton of people working there. Everywhere I turned I could see multiple employees.
Thursday, October 21, 2010
Egg
When we first received our egg, we thought it would be a good idea to put it in the freezer. We left the egg in the freezer until we started to build the box the morning of the experiment. In building the container, we figured that since the egg was already frozen, we would not need to build a very complicated contraption. We ended up just wrapping the egg in a bath towel and placing that in a shoe box.
When we dropped the box out of the windows, the box broke and the towel became un-wrapped, but the egg did not break. The reason for the egg not breaking was definitely that it was frozen.
When I went to link my Keaton's and Cam's blogs, it said the website did not exist.
When we dropped the box out of the windows, the box broke and the towel became un-wrapped, but the egg did not break. The reason for the egg not breaking was definitely that it was frozen.
When I went to link my Keaton's and Cam's blogs, it said the website did not exist.
Tuesday, October 12, 2010
The Science of Shopping
1. I feel that the main point of this article was to make people realize how much shopping involves the mental state. When I think of shopping I think of knowing what I have to get before I go to the store, go to the store, grad the item(s), and leave. But apparently it is much more than that. I found it particularly interesting when Gladwell described the set-up of a grocery store. He said the designers put produce on one end of the store, dairy in the middle, and meats on the other side. They do this so buyers can't run it and out quickly when shopping. This forces them to be tempted to buy other products.
2. I personally feel that I am not influenced by a store's design at all. Before I go into a store I know what I am going to buy and that is it. I don't like to waste my time by looking at other items.
3. The first thing I would check for in analyzing a store would be the lighting; does it look inviting, or dark and gloomy. The second would be the workers; are they nice and respectable or mean and grumpy. If they are nice, I would be more prone to buying something because of the respect I got. The third thing would be the placement of the "hot" items; are they at the back of the store or the front. If they are in Zone 4, then I would be forced to look at more items to potentially buy.
2. I personally feel that I am not influenced by a store's design at all. Before I go into a store I know what I am going to buy and that is it. I don't like to waste my time by looking at other items.
3. The first thing I would check for in analyzing a store would be the lighting; does it look inviting, or dark and gloomy. The second would be the workers; are they nice and respectable or mean and grumpy. If they are nice, I would be more prone to buying something because of the respect I got. The third thing would be the placement of the "hot" items; are they at the back of the store or the front. If they are in Zone 4, then I would be forced to look at more items to potentially buy.
Sunday, October 10, 2010
Packaging
1. When I am looking to buy a product, of course I want the actual to work as well as possible. However, the packaging is what stands out when I am looking on the shelves for something new to buy. If I like how the packaging looks, I am more likely to buy the product based on the appearance itself. A personal example of this is when i went to buy headphones for my iPod. Although other models might have worked better, I chose to buy the ones I have now because of how they looked in the packaging.
2. LIFE cereal has iconic packaging because when you are in the cereal isle you notice the four, multi-colored letters on the shelves.
3. Going back to my buying of new headphones, after I purchases them I could not wait to open the box and start using them. However, due to the extremely tight packaging, it took me ten minutes prying the box open with scissors.
2. LIFE cereal has iconic packaging because when you are in the cereal isle you notice the four, multi-colored letters on the shelves.
3. Going back to my buying of new headphones, after I purchases them I could not wait to open the box and start using them. However, due to the extremely tight packaging, it took me ten minutes prying the box open with scissors.
Wednesday, October 6, 2010
Know it All
1. The first point was that wikipedia is a free encyclopedia available to all people who have access to a computer. The second point was that it is a gigantic resource of information; it is the seventh most visited website. However, the information that comes from the site is not always credible because it can be submitted by anyone.
2. "Is Wikipedia accurate? Last year, Nature published a survey comparing forty-two entries on scientific topics on Wikipedia with their counterparts in Encyclopædia Britannica. According to the survey, Wikipedia had four errors for every three of Britannica’s, a result that, oddly, was hailed as a triumph for the upstart."
After I chose this passage I looked to see what other people put as their's and I saw that Keaton had the same quote. Like Keaton, I believe Schiff put this fact in there to make her point even more. This really hits home to a reader and makes you realize the facts.
3. In comparing the two sites, I found that wikipedia allows anyone to edit information on a certain topic but not necessarily be right. On the other hand, Encyclopedia Britannica only posts accurate information on their site; they are aiming for a more credible site.
2. "Is Wikipedia accurate? Last year, Nature published a survey comparing forty-two entries on scientific topics on Wikipedia with their counterparts in Encyclopædia Britannica. According to the survey, Wikipedia had four errors for every three of Britannica’s, a result that, oddly, was hailed as a triumph for the upstart."
After I chose this passage I looked to see what other people put as their's and I saw that Keaton had the same quote. Like Keaton, I believe Schiff put this fact in there to make her point even more. This really hits home to a reader and makes you realize the facts.
3. In comparing the two sites, I found that wikipedia allows anyone to edit information on a certain topic but not necessarily be right. On the other hand, Encyclopedia Britannica only posts accurate information on their site; they are aiming for a more credible site.
Friday, October 1, 2010
Garr Reynolds
1. I believe the author's three most important points are simplicity, structure, and confidence.
2. When talking to a group of people, you want to be simple and short to the point. Your presentation also needs to have structure so it is not confusing to the audience. Lastly, when conveying your presentation, you need to have confidence in order to get through to the people, or else they will lose interest.
3. In both scenarios, the end result needs to be simple enough so the consumers or listeners can relate to it. If you use too complex of words or hard directions to follow, the people become lost and lose interest in the final product.
2. I would like to explore the designs of cars. I think this would be interesting because there have been numerous problems lately with cars and I would like to see the cause of this, whether it is cheaper materials, lack of good design, etc.
2. When talking to a group of people, you want to be simple and short to the point. Your presentation also needs to have structure so it is not confusing to the audience. Lastly, when conveying your presentation, you need to have confidence in order to get through to the people, or else they will lose interest.
3. In both scenarios, the end result needs to be simple enough so the consumers or listeners can relate to it. If you use too complex of words or hard directions to follow, the people become lost and lose interest in the final product.
2. I would like to explore the designs of cars. I think this would be interesting because there have been numerous problems lately with cars and I would like to see the cause of this, whether it is cheaper materials, lack of good design, etc.
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