1. "Behavioral design is all about use. Appearance usually doesn't matter." This is my favorite quote from the chapter because I try to live my life like this. Although I do like to own things that look cool and everyone will think looks good, I like to have all my things work efficiently even if it doesn't look as cool.
2. All three of these categories are useful to me, but I would like to change the name of Visceral and Behavioral. I think Visceral should be changed to Look Design because it is exactly that; and Behavioral Design should be changed to Efficiency Design for the same reason as before.
3. A designer could look at these designs differently depending on what they are making. If they are trying to make a car, I think most people would like their car to look good, so Visceral might come first. If the designer is making a watch, then Behavioral Design might want to be considered more strongly.
Monday, September 27, 2010
Sunday, September 26, 2010
Emotional Design
1. I felt that the author made three key points in this chapter. The first was Visceral Design, the second was Behavioral Design, and the third was Reflective Design.
2. In this chapter, Norman describes different strategies that producers use to make certain products. Some might be for looks, others might be aimed at just getting the job done. In the previous chapter, the author took a different perspective and just looked at the problems with former products and how companies made their products better based on those problems and customer reviews.
3. An example that I encountered with Visceral Design is buying a baseball bat. Whenever I go to the store to get a new one, I usually look for the one that looks the coolest or the one that everyone will think is cool, disregarding how efficient the bat will actually be. An example of Behavioral Design is when I was buying football cleats. Although I usually like to get the pair that looks the best, it is key that they will also withstand the wear and tear of everyday practice. In this case, the ones that do not always look the best are usually the ones that will last the longest. As far as Reflective Design, I really didn't understand the true meaning of this, so I therefore do not have an example for it. The thing that makes Visceral Design successful is that everyone will be satisfied with how it looks. Behavioral Design may not always look the best, but it will always get the job done.
2. In this chapter, Norman describes different strategies that producers use to make certain products. Some might be for looks, others might be aimed at just getting the job done. In the previous chapter, the author took a different perspective and just looked at the problems with former products and how companies made their products better based on those problems and customer reviews.
3. An example that I encountered with Visceral Design is buying a baseball bat. Whenever I go to the store to get a new one, I usually look for the one that looks the coolest or the one that everyone will think is cool, disregarding how efficient the bat will actually be. An example of Behavioral Design is when I was buying football cleats. Although I usually like to get the pair that looks the best, it is key that they will also withstand the wear and tear of everyday practice. In this case, the ones that do not always look the best are usually the ones that will last the longest. As far as Reflective Design, I really didn't understand the true meaning of this, so I therefore do not have an example for it. The thing that makes Visceral Design successful is that everyone will be satisfied with how it looks. Behavioral Design may not always look the best, but it will always get the job done.
Wednesday, September 22, 2010
The Design of Everyday Things: Favorite Section
1. Page 9. "Plates are for pushing. Knobs are for turning. Slots are for inserting things into. Balls are for throwing or bouncing." I liked this passage because I am a very visual learner, and if something is easy enough for me to use without reading an instruction manual, I would be a very happy consumer. Reading long and complicated manuals makes me want to give up and return the product.
2. I believe this book is still making an impact today because although the technology is more complicated and lifestyles are changing by the day, the people's wants are not. It is natural for humans to want things to be as simple as possible; if they are not, it is also natural for people to give up. Therefore, the main points in this book still pertain to people in this day and age.
3. On my checklist, I only need two things. I want the product to be easy to use, and appealing to the eye. If the designer can make the product this way, I'm all in. If not, I won't even deal with the product. One good example of this is again the iPod. It is extremely easy to use and is also high-tech looking.
2. I believe this book is still making an impact today because although the technology is more complicated and lifestyles are changing by the day, the people's wants are not. It is natural for humans to want things to be as simple as possible; if they are not, it is also natural for people to give up. Therefore, the main points in this book still pertain to people in this day and age.
3. On my checklist, I only need two things. I want the product to be easy to use, and appealing to the eye. If the designer can make the product this way, I'm all in. If not, I won't even deal with the product. One good example of this is again the iPod. It is extremely easy to use and is also high-tech looking.
Tuesday, September 21, 2010
The Design of Everyday Things
1. I believe that the author was trying to make two main points. The first was that the instructions for products are not always as descriptive as they should be. The makers try to make high-tech machines without be specific enough on how to work the device. The other main point was the design of the products. Norman says that these days everything needs to look extremely fancy and cool looking. He, on the other hand, believes that things should be simple looking and not so intimidating to use. To sum it all up, the author is saying that he believes everything should be simple and not as complex looking. Devices should be easy to use, not complicated. In other words, users should not have to look through a manual for three hours to figure out how to turn the machine on.
2. Something that I had trouble working is the printer I bought for my dorm room. The printer that I have at home only has one chord and all you have to do is plug it into the wall and it turns on. The one I have now requires you to hook it up to a phone, plug a million wires in to the printer itself, and read the instructions just to figure out how to load the paper. This applies to Norman's point of making things simple. Instead of a complex instruction booklet, just give a simple diagram so the buyer can easily tell what he/she has to do to make the machine work.
3. The iPod designers seemed to almost every one of Norman's ideas in the making of the product. They made the design unique looking yet still very simple; and they made the device easy to use. On Monday Shelby talked about how she never owned an iPod before and the first time she picked one up she had figured out how to use it in five minutes. This is the simplicity Norman was talking about and the designers used this theory to perfection.
2. Something that I had trouble working is the printer I bought for my dorm room. The printer that I have at home only has one chord and all you have to do is plug it into the wall and it turns on. The one I have now requires you to hook it up to a phone, plug a million wires in to the printer itself, and read the instructions just to figure out how to load the paper. This applies to Norman's point of making things simple. Instead of a complex instruction booklet, just give a simple diagram so the buyer can easily tell what he/she has to do to make the machine work.
3. The iPod designers seemed to almost every one of Norman's ideas in the making of the product. They made the design unique looking yet still very simple; and they made the device easy to use. On Monday Shelby talked about how she never owned an iPod before and the first time she picked one up she had figured out how to use it in five minutes. This is the simplicity Norman was talking about and the designers used this theory to perfection.
Sunday, September 19, 2010
The Perfect Thing
1. The elements of design include having a plan and acting on it, trial and error (numerous times), and finally creating the final model of the product. The company had a plan and hired certain people to design certain parts of the product. Trail and error was used when Jobs turned down certain prototypes and Fadell had to come up with new designs. Lastly the final product was made when all parties of the company were satisfied.
2. Factors I would used to evaluate a "perfect thing" would be the style of the product and the acceptance of it in relation to all types of cultures and people.
3. There are many strengths of the iPod. One is that it is easy to navigate and find music. Another is the size because it can easily fit in your pocket. Lastly the sound quality is excellent compared to similar products. The only negative I have is that the battery life is usually not too great.
2. Factors I would used to evaluate a "perfect thing" would be the style of the product and the acceptance of it in relation to all types of cultures and people.
3. There are many strengths of the iPod. One is that it is easy to navigate and find music. Another is the size because it can easily fit in your pocket. Lastly the sound quality is excellent compared to similar products. The only negative I have is that the battery life is usually not too great.
Thursday, September 16, 2010
Introduction
My name is John Jakubik and I attended Detroit Catholic Central High School. I played football, basketball, and baseball in high school. I was also on student council and participated in the monogram club. I have two younger brothers and live in Plymouth, MI. I love the summer time and hope to move to California one day.
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