Best Buy

1. I observed Best Buy. This store markets to anyone with a technical. They sell everything from televisions to calculators.

2. a) The outside of Best Buy looks very large. There is a bright yellow sign with black lettering, placed on top of a royal blue siding. It is very easy to see when driving by so you cannot miss it if it is your first time going to the store.

b) Inside the store they do play music. It was not being played very loud and there were a broad range of songs.

c) The merchandise was displayed in an accessible fashion. Everything could be easily reached. The only things that you could not pick off the shelf by yourself were the heavy items such as TV's.

d) The aisles with merchandise in them were covered with blue carpet, but the walkways that are used to get to different parts of the stores were made of tile.

e) The signs in the store were all hung from the ceiling. Each aisle did not have its own sign but certain sections did. For example, the music section had its own sign, and the computer had its own as well.

f) The cash registers were located in the front of the store. More specifically to left as soon as you walk in.

3. I think the image that Best Buy projects is sold to those people who are interested in technology. The visceral side of the store is very appealing because of all the brand new technology it displays, and that is basically what visceral means. Behaviorally it works just as well. The store is spread out but not too spacious. There is enough room to find your items without being bumped in to by other customers but it is also small enough to move from one side of the store in less than a minute.

4. The store is set up to be very hands on. A lot of the items they are selling you are able to play with before you actually buy the product. A downside of the store is that the workers are very aggressive and almost annoying.

5. The thing I found most interesting about Best Buy was that there were a ton of people working there. Everywhere I turned I could see multiple employees.