1. When I am looking to buy a product, of course I want the actual to work as well as possible. However, the packaging is what stands out when I am looking on the shelves for something new to buy. If I like how the packaging looks, I am more likely to buy the product based on the appearance itself. A personal example of this is when i went to buy headphones for my iPod. Although other models might have worked better, I chose to buy the ones I have now because of how they looked in the packaging.
2. LIFE cereal has iconic packaging because when you are in the cereal isle you notice the four, multi-colored letters on the shelves.
3. Going back to my buying of new headphones, after I purchases them I could not wait to open the box and start using them. However, due to the extremely tight packaging, it took me ten minutes prying the box open with scissors.
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