1. I believe that the author was trying to make two main points. The first was that the instructions for products are not always as descriptive as they should be. The makers try to make high-tech machines without be specific enough on how to work the device. The other main point was the design of the products. Norman says that these days everything needs to look extremely fancy and cool looking. He, on the other hand, believes that things should be simple looking and not so intimidating to use. To sum it all up, the author is saying that he believes everything should be simple and not as complex looking. Devices should be easy to use, not complicated. In other words, users should not have to look through a manual for three hours to figure out how to turn the machine on.
2. Something that I had trouble working is the printer I bought for my dorm room. The printer that I have at home only has one chord and all you have to do is plug it into the wall and it turns on. The one I have now requires you to hook it up to a phone, plug a million wires in to the printer itself, and read the instructions just to figure out how to load the paper. This applies to Norman's point of making things simple. Instead of a complex instruction booklet, just give a simple diagram so the buyer can easily tell what he/she has to do to make the machine work.
3. The iPod designers seemed to almost every one of Norman's ideas in the making of the product. They made the design unique looking yet still very simple; and they made the device easy to use. On Monday Shelby talked about how she never owned an iPod before and the first time she picked one up she had figured out how to use it in five minutes. This is the simplicity Norman was talking about and the designers used this theory to perfection.
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