1. I felt that the author made three key points in this chapter. The first was Visceral Design, the second was Behavioral Design, and the third was Reflective Design.
2. In this chapter, Norman describes different strategies that producers use to make certain products. Some might be for looks, others might be aimed at just getting the job done. In the previous chapter, the author took a different perspective and just looked at the problems with former products and how companies made their products better based on those problems and customer reviews.
3. An example that I encountered with Visceral Design is buying a baseball bat. Whenever I go to the store to get a new one, I usually look for the one that looks the coolest or the one that everyone will think is cool, disregarding how efficient the bat will actually be. An example of Behavioral Design is when I was buying football cleats. Although I usually like to get the pair that looks the best, it is key that they will also withstand the wear and tear of everyday practice. In this case, the ones that do not always look the best are usually the ones that will last the longest. As far as Reflective Design, I really didn't understand the true meaning of this, so I therefore do not have an example for it. The thing that makes Visceral Design successful is that everyone will be satisfied with how it looks. Behavioral Design may not always look the best, but it will always get the job done.
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