1. This reading focuses on the needs of the customers. A website should be geared toward the customer, not on the website producers. It also relates to what we talked about in class in regards to simplicity. When a user signs on to your website, they should be able to figure out what the website is all about right away, not search around for five minuted to get a good idea.
2. Simplicity and giving solutions to the problems. Simplicity is all a customer cares about. We don't need a super fancy website in order to buy something; if it has what we want and it is easy to access then we will be happy. It also gives solutions to the many problems; it lists numerous examples of how websites can change the bad areas of design.
3. NO POP UPS, easy to navigate, and easy to read. In other words, simplicity.
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