1. The main point in this chapter that Whyte was trying to get across was how to attract customers. I thought it was cool how he said that when stores came all the way to the sidewalk it attracts more customers. Also, if traffic is congested then the stores downtown will succeed more (even though it is frustrating for the drivers and other pedestrians). Lastly I liked how he mentioned the little things that made a huge difference. They may not seem like a big deal but if you have a ugly looking bench and nasty trash can if front of your store, that is a big turn off.
2. Norman and Whyte agree on reflective and behavioral design. In regards to behavioral design, they both said it is important because obviously a store has to function well if people are to buy products. If it is hard to find things and really cramped inside, no one is going to want to buy the merchandise. On the other hand, Whyte said that the visceral design does not necessarily help a store. If the design of the store is too extravagant then it will distract the customers from buying things.
3. My checklist:
- store flushed to the sidewalk
- store close to the street
- windows in the store
- tress
- benches, trash cans, etc.
- second story with windows
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