1. I don't think he states his thesis very well. I would say, "In today's world, stores have become showrooms for the internet retailers to show off their products."
2. This relates to Norman's concepts in regards to how convenient the shopping is. Why would someone want to drive all the way to a store, search for the product in the store, wait in line, buy the product (with sales tax), then drive all the way. People would rather log onto to the computer and take 5 minutes to purchase something rather than taking an hour.
3. I believe his ideas remain extremely relevant. I believe this topic will always be relevant because people want to do things the easiest way possible, it's human nature. Plus with the technology boom as of late it is even more relevant than in 1998.
4. Every year the retail business will turn more towards the internet. As technology gets better and better, so will the ability to shop online. It will become an extremely task and I wouldn't be surprised if numerous businesses go out of business.
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